design that sparks change
STRATEGIC BRANDING FOR BOLD THINKERS AND RULE BREAKERS.
Let’s create something worth talking about.
Build something worth remembering
You see possibilities where others see limitations. You’re not just looking to solve problems – you’re here to redefine what’s possible in your industry. That kind of vision deserves a brand that’s just as groundbreaking.
I get it. You didn’t build your business to play it safe or follow the crowd. You built it because you saw a better way – an approach that could transform your industry. But turning revolutionary ideas into a compelling brand? That’s where things get interesting.
Strategic branding isn’t just about looking good. It’s about creating intention behind every decision, building something that resonates deeply with the right people, and turning your visionary ideas into real market impact. I combine strategic thinking with creative audacity to build brands that don’t just participate in the conversation – they lead it entirely.
Choose your weapon
STRATEGIC SERVICES FOR THOSE READY TO MAKE THEIR MARK
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BRAND STRATEGY WORKSHOP
Three days of raw, unfiltered brand exploration. No bullshit, just breakthrough clarity for your next chapter of growth.
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BRAND IDENTITY DESIGN
Strategic visual identity that captures your vision and positions you as the obvious choice in your market.
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WEBSITE DESIGN
Purpose-driven websites that guide visitors through a strategic journey and turn browsers into believers.
Recent Work
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Pantry by livstid
Branding
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Underdogs long beach
STRATEGY + BRAND + WEB
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Sweet potato social
BRAND + WEB
Strategy, design, and a bit of organized chaos
Hey, I’m Melissa. I’m a strategist who believes in color-coding my notes and coloring outside the lines. With 7+ years of experience in brand strategy and design, I’ve discovered that the most memorable brands emerge when methodical strategy meets uninhibited creativity.
My philosophy? Encourage The Curious. Back The Rebellious. I believe the next wave of industry innovation will come from those who know when to follow the blueprint and when to rip it up completely. The curious minds who ask "why not?" The visionaries who see problems as playgrounds for possibility.
That’s why my approach balances deep strategic thinking with creative experimentation. Every brand we build starts with rock-solid strategy, then gets infused with the kind of creative energy that turns heads and opens minds. Because sometimes the most strategic move is the unexpected one.
"Melissa doesn’t just create pretty brands…
she builds strategic foundations for business growth. She heard things in my statements that I wasn’t even able to extract from my own words. Her ability to take broad, sometimes unorganized thoughts and narrow them down to focused, actionable ideas is incredible."
RACHEL BOSSETT, MISFIT CONFECTIONS
Fresh perspectives
STRATEGIC INSIGHTS FOR THE NEXT WAVE OF INNOVATION
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Brand strategy workshop | What to expect
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How to find your target audience
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Coach or consultant? Decoding the best fit for your brand's success
Design different together
FOR THE DESIGNERS READY TO FORGE THEIR OWN PATH
Building a thriving design business shouldn’t mean following someone else’s rules. That’s why I created a space for designers who want to do things differently – a community where strategy meets creativity, and authenticity beats arbitrary growth.
Whether you’re looking to level up your client work, refine your processes, or find your unique voice in a crowded market, you’ll find resources and support here. Join a community of designers who understand that success looks different for everyone.
