Girl wonder films creates adventure stories celebrating underrepresented people discovering joy in outdoor spaces.
2021
my role
BRAND STRATEGY
VISUAL IDENTITY
The Challenge
Adventure filmmaking has historically showcased a narrow demographic—lean, white male athletes—creating both industry stagnation and audience alienation. Our strategic research identified this representation gap as an opportunity: audiences desperately wanted to see themselves in adventure spaces but couldn't find content that reflected their experiences. The challenge was twofold: create a distinct visual identity that signaled inclusivity while developing a strategic positioning that would authentically connect with underrepresented audiences and differentiate Girl Wonder Films in a crowded market.
The Solution
My solution integrated strategic positioning with authentic visual storytelling for Girl Wonder Films. I developed a comprehensive brand strategy roadmap that identified the Explorer and Creator archetypes as foundational to their identity. Then I created a distinctive visual system featuring sunrise-inspired colors, accessible typography, and diverse imagery that directly challenges industry norms. My brand identity embodies their mission of "Films for the Underrepresented" while giving them a professional framework to position adventure content that transforms aspirational "I want to" thinking into empowered "I can" action. The work I delivered creates space for marginalized communities to see themselves in outdoor narratives while providing Girl Wonder Films with tools to stand out in a crowded market.
"Adventure is for everyone, exactly as they are."
Girl Wonder Films emerged from recognizing that adventure filmmaking was missing crucial perspectives. The brand saw how traditional outdoor media's narrow focus excluded many people from seeing themselves in adventure spaces. Girl Wonder embraces the wonder of seeing the world through fresh eyes while challenging gender expectations in outdoor environments. Rather than showcasing only extreme physical feats or model-perfect bodies, the company celebrates authentic experiences where people push beyond comfort zones to discover new possibilities—whether that's first-time surfing, plus-size hiking, or marginalized communities claiming space outdoors. In a landscape dominated by inaccessible imagery, Girl Wonder Films creates practical inspiration and visual proof that adventure awaits for everyone, exactly as they are.
Our Services
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Authentic
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Empowering
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Inclusive
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Adventurous
Color Palette
I created a color palette balancing earthy warmth with bold confidence for Girl Wonder Films. The sunset coral-orange radiates energy while rich golden yellow represents possibility. I grounded these vibrant tones with deep teal and navy backgrounds that evoke natural landscapes. My color strategy deliberately contrasts with the muted palettes of traditional adventure brands, signaling that Girl Wonder Films is welcoming, energetic, and ready to challenge conventions.
