turn heads. make waves. break rules.
STRATEGIC DESIGN FOR BUSINESSES READY TO SHAKE UP THEIR INDUSTRY
To work together, you need a solid brand strategy—either you bring it, or we build it. If you’ve already completed comprehensive brand strategy work, fantastic—we’ll review it to ensure it’s solid. If not, we’ll need to complete a strategy workshop before any design begins. This isn’t optional—it’s how I ensure your investment actually delivers results.
Without this foundation, we’re just making pretty things that don’t solve real business problems. It’s like trying to build a house without a blueprint – it might look nice initially, but it’s going to fall apart as soon as someone moves in.
Need to develop your first strategy?
Stratetegy before design
Brand identity design
BECAUSE "FINE" IS KILLING YOUR BUSINESS
You know that pit in your stomach when you share your brand? That hesitation before sending someone to your website? That’s not imposter syndrome – that’s your brand failing to show your true value.
Your business deserves more than just another pretty logo. It deserves a strategic visual identity that captures attention, commands respect, and positions you as the obvious choice in your market. One that turns heads and makes competitors wonder what hit them.
Through purposeful design choices and deep strategic thinking, we’ll craft a brand identity that doesn’t just look good – it works hard for your business, attracting dream clients and supporting premium pricing.
STARTING AT $6K WITH PAYMENT PLANS AVAILABLE
Web design
STOP LETTING YOUR WEBSITE COLLECT DUST
Here’s the reality – your website should be your hardest-working employee. Instead, it’s probably sitting there like that gym membership you bought in January: full of good intentions but not really doing much.
Imagine having a digital home that actually works for your business. One that guides visitors through a strategic journey, communicates your value instantly, and converts leads while you sleep. We’ll create a website that’s not just pretty, but purposeful – turning casual browsers into eager clients.
STARTING AT $7K WITH PAYMENT PLANS AVAILABLE

what it’s like working together
I’M NOT YOUR YES PERSON
I’m your strategic partner who pushes boundaries and challenges assumptions. Expect direct communication, strategic depth, and a healthy push beyond safe choices to build something truly remarkable.
The process
-
01. Strategy First
We kick off with either a comprehensive strategy workshop or an intensive deep-dive into your existing brand strategy. This ensures every design decision is backed by purpose.
-
02. Creative direction
You’ll get access to a curated Pinterest board in your client dashboard to share inspiration – both what you love and what you absolutely don’t. We’ll refine this into a focused mood board that captures your brand’s visual direction.
-
03. Visual Identity
Based on our strategy and creative direction, we’ll craft your complete brand identity. This includes your logo suite, color palette, typography, patterns, and custom elements that make your brand unmistakably yours.
-
04. Web design & dev
We’ll develop a strategic website blueprint that ensures your audience instantly understands who you are, what you do, and why you’re the best at it. Then we’ll bring it to life with purpose-driven design.
-
05. Implementation
Pour up the good stuff. It’s time to launch your new brand with the confidence and audacity of someone meant to disrupt and innovate their industry.
"Melissa doesn’t rely on trends
. . . but instead focuses on what actually works for businesses. She’s not afraid to show you a different path that’s actually more beneficial for your brand. For such an intense and high-level service, she is the real deal."
FRANZINE, BREEZY CAMPER
frequently asked questions
-
Timeline varies based on your specific needs and project scope, but typically:
Brand Identity: 6-8 weeks
Website Design: 8-12 weeks
-
Absolutely. I like to be as flexible as possible.
-
I don't do logo only projects. Why? Because slapping a pretty bow on an unclear brand is like putting a Band-Aid on a broken arm. Let's fix the actual problem.
-
Squarespace. It's user-friendly, powerful, and gives you full control once we're done.
-
I normally book at least 1 month out, depending on the project.
Pretty design isn’t enough
Skipping strategy is an expensive gamble that leads to endless revisions, confused customers, and missed opportunities.
Strategy-first design builds more than pretty visuals – it creates a brand that attracts ideal clients, streamlines decisions, and grows with your business. You get the confidence to show up bigger in your market and the clarity to move forward without constant costly tweaks.