Brand statement here this can be more than one line
One or two sentence of the goal of the project or project objectives. example: Rebrand Nola to showcase their commitment to cruelty-free and conscious products, targeting beauty lovers who value authenticity and self-expression.
2024
my role
BRAND STRATEGY
VISUAL IDENTITY
SQUARESPACE WEB DESIGN & DEVELOPMENT
COPYWRITING & NAMING
MARKETING MANAGEMENT (SOCIAL & EMAIL)
CREDITS
Credit Name One
Credit Name Two
The Challenge
A strategic transformation sentence would go here and could be up to three lines.
One or two sentences of the pain points that the client came to you with. These could be discussed in the initial brand strategy meeting or discovery call. This would be a good section for an emotional appeal for prospective clients as these could be fears they also have and want to be solved.
Our Services
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Basic
What should we know about the services you provide? Better descriptions result in more sales.
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Intermediate
What should we know about the services you provide? Better descriptions result in more sales.
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Advanced
What should we know about the services you provide? Better descriptions result in more sales.
The Challenge
One or two sentences of the pain points that the client came to you with. These could be discussed in the initial brand strategy meeting or discovery call. This would be a good section for an emotional appeal for prospective clients as these could be fears they also have and want to be solved.
WHAT WE DID
Brand Mission + Vision Brand Values Defined Target Audience - 3 Profiles Industry competition analysis Unique Selling Proposition Brand Personality and Voice Clear Next Steps for the Brand’s implementation
WHAT WE DID
Brand Mission + Vision Brand Values Defined Target Audience - 3 Profiles Industry competition analysis Unique Selling Proposition Brand Personality and Voice Clear Next Steps for the Brand’s implementation
insert the main brand primary message here
Insert the brand story here. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Maecenas ut mattis leo, non scelerisque felis. Mauris eget finibus dolor. Vivamus sollicitudin elit non dolor interdum, at fringilla felis tincidunt. Aliquam metus felis, porttitor nec tempus congue, pellentesque ut libero.
Our Services
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Basic
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Intermediate
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Advanced
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New List Item
Color Palette
The color palette is made up of mostly cool colors, primarily purples to align the brand’s visual identity with their brand archetype (sage = wisdom). The hues were selected to stand out from its competitors with a fresh, modern, bold, and feminine look and feel.
"Melissa doesn’t just create pretty brands…
she builds strategic foundations for business growth. She heard things in my statements that I wasn’t even able to extract from my own words. Her ability to take broad, sometimes unorganized thoughts and narrow them down to focused, actionable ideas is incredible."
